About Xtron Bikewear

The UK’s leading retailer of high-quality motorcycle clothing and accessories, we are the No.1 choice for professional, social, and fashion-conscious riders. We respect your privacy and won’t share your personal information without consent, except as required by law. If you opt-in, we may send promotions for third-party products we think you’ll like.

If you’d like to access the personal information we hold about you, you can request details under the Data Protection Act 1998. A small fee may apply. To proceed, simply email us your request via the Contact Us page.

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Best Motorcycle Riding Gears - Extron Bikewear

The Planning

The new website is packed full of rich user interactions, layered scrolling sections and stunning graphic elements designed to get users to enter an online world of discovery (even the footer is worth checking out!). All of the elements are underpinned by a cohesive and streamlined purchasing process.

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Best Motorcycle Riding Gears - Xtron Bikewear
Best Motorcycle Riding Gears - Xtron Bikewear
Best Motorcycle Riding Gears - Xtron Bikewear
Best Motorcycle Riding Gears - Xtron Bikewear

Our solution

After thorough research, we discovered that Ownership’s underperformance was likely due to its existing content structure. The emphasis was heavily placed on pet owners, which hindered the site’s SEO performance and message delivery. To address this, we proposed creating a new store hosted on a subdomain of the main site. This approach was designed to enhance organic visibility and provide streamlined customer journeys for each business offering.

Additionally, this allowed us to implement a search function, enabling users to quickly find products,such as the best motorcycle riding gears, based on their search criteria. When redesigning the site structure, our primary goal was to clearly distinguish between the two categories of owners, resulting in improved and clarified user journeys. We also strategically placed calls-to-action across the site to boost conversions. These enhancements resulted in a visually appealing, functional website optimized to effectively capture the target audience.

Best Motorcycle Riding Gears - Extron Bikewear
Best Motorcycle Riding Gears - Extron Bikewear
Best Motorcycle Riding Gears - Extron Bikewear

Delivered

Explore Webstore designed a bespoke website that enhances user experience, drives more inquiries, and sustains ongoing customer engagement. The clean, bold, and modern design highlights the best motorcycle riding gears, featuring Xtron Bikewear prominently across several areas of the website. This tailored approach ensures a seamless shopping experience and effectively showcases premium motorcycle gear to attract and retain customers.
We used high quality illustrations and real life photographs to give visitors a feel for their services and made classes for all areas much more accessible.
The website really brings out the classes and growing areas available to access this unique set of services.

Response

When working on the website with Xtron Bikewear, we provided the following services:

  • Responsive Design
  • Content Management System
  • Multi Layered Navigation
  • Blog / News
  • eCommerce

Building Trust Through Design

Today, users tend to shop using mobile devices. Therefore, for websites, it is very important to have a responsive design that stably works on different devices. For Xtron Bikewear website, we conducted tests on more than 30 real mobile devices and 20 simulators to make sure that, regardless of the device, the appearance and functionality of the site remain unchanged.

Best Motorcycle Riding Gears - Extron Bikewear