About Print Chain

The award-winning PrintChain, established in 2005, has grown significantly over the past 18 years, offering professional printing solutions to businesses and individuals..

PrintChain is a leading independent printing service provider with a strong presence across the UK. We have consistently earned a reputation for high-quality printing, and for the past three consecutive years, we have been recognized as one of the top printing service providers in the region.

Initially, PrintChain focused on providing professional printing solutions for businesses, including business cards, stationery, and brochures. Over the years, we’ve expanded our services to include a wide range of promotional products, posters, banners, and custom print solutions.

Today, we work with well-known brands and companies to offer high-quality prints that meet diverse needs. Whether it’s for business, events, or personal projects, PrintChain is your trusted partner for all your printing requirements.

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The Planning

PrintChain approached ExploreWebStore with a vision to elevate their online presence and expand their reach in the competitive printing industry. Their goal was to create a user-friendly, high-performing e-commerce website on the Magento platform that would streamline their printing services and offer a seamless experience for customers.

Professional Printing Solutions - Print chain
Professional Printing Solutions - Print chain
Professional Printing Solutions - Print chain
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Professional Printing Solutions - Print chain

Exceeding brand standards

During our consultations with PrintChain, we gained a deep understanding of their business and objectives. The main goal was clear: PrintChain wanted a modern, user-friendly e-commerce website that would enhance their customer experience while reflecting their commitment to high-quality printing services.

With this in mind, PrintChain hired us to redesign their website with two primary objectives in mind – improving conversion rates and optimizing for better search visibility.

Recognizing the unique needs of PrintChain, we recommended the Magento platform. Known for its flexibility and scalability, Magento allowed us to create a custom solution that aligned perfectly with the company’s goals. Additionally, with our in-house Magento expertise, we were able to integrate specialized extensions to meet PrintChain’s specific requirements and ensure the website offered both functionality and ease of use.

Professional Printing Solutions - Print chain

The Solution

When reviewing PrintChain’s previous website, we noticed that while it served its purpose, it lacked the visual appeal and creative edge that could truly reflect the company’s high standards of printing services. We immediately saw this as an opportunity to enhance the user experience and better communicate the brand’s personality.

PrintChain is a business that thrives on attention to detail and creativity, and we wanted to ensure their new website showcased just that. As part of the redesign, we focused on improving the user journey by enhancing the checkout process and optimizing the website’s load time for a faster, smoother experience.

A key requirement for PrintChain was the integration of advanced features, such as custom print configurators and improved product merchandising, to help increase the average order value (AOV). Additionally, we worked to ensure the platform was ready for future updates, including a seamless experience for user-generated content and customer reviews.

Building Trust Through Design

We crafted a clean, modern, and visually appealing design that reflects the Professional Printing Solutions PrintChain offers. By focusing on intuitive navigation and a streamlined process, we ensured that customers could easily find what they needed, from business cards to custom promotional products, building trust with each interaction.