About In the Mode
In the mode is a fashion apparel brand specialising in creative and playful clothing, bags, watches and Shoes. Having grown from a team of 3 to 50, with global offices, inthemode came to us for a website refresh that would better reflect their brand, increase their online sales and provide more flexibility for their in-house e-commerce team.
Core requirements to In the Mode’s redesign were to increase conversion rates and the average order value. This drove every decision we made when it came to layout, functionality and look-and-feel, the final design is a case study in e-commerce best-practice. Feeding from the minimalist design of their products, we teamed this high level functionality with a bespoke design that reflected the brands ethos… and increased revenue.