About In the Mode

In the mode is a fashion apparel brand specialising in creative and playful clothing, bags, watches and Shoes. Having grown from a team of 3 to 50, with global offices, inthemode came to us for a website refresh that would better reflect their brand, increase their online sales and provide more flexibility for their in-house e-commerce team.

 In the Mode are a premium Women Apparel brand with a severe case of fashion. Our goal was to make continuous improvements to their Magento website, with the aim of improving their online sales and deploy new marketing campaigns all whilst maintaining their laid back beach style.

Core requirements to In the Mode’s redesign were to increase conversion rates and the average order value. This drove every decision we made when it came to layout, functionality and look-and-feel, the final design is a case study in e-commerce best-practice. Feeding from the minimalist design of their products, we teamed this high level functionality with a bespoke design that reflected the brands ethos… and increased revenue.

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The Planning

inthemode is an award-winning women fashion brand, with a uniquely modern take on Womens Fashion Clothing, known for using unusual fabrics to create interesting and flattering shapes. Unhappy with their current website, inthemode worked with us to create a new website that wholeheartedly captures the essence of their brand.

When working on eCommerce websites for In the Mode our team had to perform a challenging task since this etailer operates on 4 separate marketplaces with 4 unique store designs that interact through a single admin panel in Magento. Such a system allows creating a uniform fulfilment centre that processes orders coming from all the integrated marketplaces. Also, all 4 stores have a consistent bespoke system of email communications to provide a streamlined sales and remarketing process. Finally, In the Mode’s stores feature a fully responsive design adapting to the type of device and its screen size.

Here, at Explore Webstore, we proud ourselves on being able to cope with any challenging tasks our clients throw our way. Our agency not only creates web platforms on Magento but also runs our own sites, which allows us to realize our clients’ needs and offer on-point solutions.

For In the Mode, our designers and developers created a fully responsive online store with contemporary and sleek appearance. Now the website users can effortlessly browse through a multitude of products offered, request clothing samples, and sort the product range by specific brands. The pricing system allows switching between prices including or excluding VAT. Also, the site presents a news system designed specifically for In the Mode.

The site was built on the Magento platform with an intuitive administrative panel allowing our client to upload thousands of products in a convenient manner and also attribute them to the relevant product categories.

To pay for the products, we integrated both traditional payment system with a credit card and alternative payment methods via PayPal and SagePay.

The Result

As a result of our work on the ecommerce stores for In the Mode, we managed to considerably boost the conversion and purchase rates. Further improvements affected the delivery methods with the introduction of pick-up and collect options that strengthened the interaction between the company’s online websites and physical stores. Thus, by striving to please the end users of their products, In the Mode managed to achieve an impressive success.