The Brief

Grancos Clothing is a large independent brand retailer and has three branches – two in Birmingham and one in Wolverhampton. For the past four consecutive years, we have the title of best independent retailer of the year. We also won best visual shop in 2008 and 2009.

Grancos is set to wow Shirt lovers with its fresh and unique approach to Showcase there Products. The only thing they didn’t have was was a shiny, new website to match. Enter Explore Systems.

As soon as the brief hit we got to work bringing Grancos to life online, feeling inspired by the brand’s impressive and forward-thinking values.

We created a design that was consistent with the companies existing branding and marketing collateral, this was extremely important to our client.

The site needed to be fully responsive, with the course information to be easily accessible. It was vital that the site provided users with the opportunity to enquire about courses and training opportunities from each individual page.

Explore System has over 15 years’ of experience within the appael industry, so their website needed to give them a professional online presence, with clear and concise content.

Visit Website

Visually Rich In Design

We just knew that we had to create a visually appealing style that needed to be elegant. So, we decided to use different images of the Clothing that would speak a lot better to potential customers than words.

The Website

Grancos Clothing has one goal – to show all their personality and energy on the website. So, we took their advice closely and we thought that a clean -cut design was the best approach. Our goal was to combine the expertise and informal concepts and we ended up with an amazing website where customers can see all their exciting products.

Since Grancos also wanted to make sure that they started a digital marketing strategy at the same time they started their brand, we took care of it. Besides the website design, we draw a carefully thought digital marketing strategy that included content planning and paid advertising across different platforms. The ultimate goal was to build a relevant and engaged audience right from day 1.

One of the problems that we had to have everything in place was that we didn’t have many images available. So, we just sent our resident photographer who was able to capture the most amazing photos of Grancos clothing that will be used now and in the future.


Before we start our work, we like to talk with the companies representatives to make sure that we know as much as we can about their business. Through our meetings, we were able to discover that Grancos Clothing had two amazing aspects that deserved to be mentioned and that they could serve as a motto for the company – the great pricing and the exceptional customer service. So, we took these two aspects to make Grancos as “the place to shop” in Birmingham.

We believe that the best way to display their clothing was to show them in different situations, even in the hardest ones, and use simple and effective text boxes to complement only.

Building Trust Through Design

The end-up design of the Grancos Clothing website simply reflects a powerful and sophisticated brand featuring a completely different look that will appeal their target audience. The fact that we made sure that the website was fully-optimized for the multiple platforms allows Grancos to start their business with the right foot.